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Month August 2022 then, Microsoft introduced a program called Microsoft Store Ads, where this program is intended to provide opportunities for developers to promote their app to customers based on content users might like.

And several months have passed and now in February 2023, the Microsoft Store Ads program is ready for Developers to use, which was reported from official page Microsoft, now developers can run ads on the Microsoft Store through Microsoft Ads, where of course with this program, developers can promote their applications better.

Microsoft also promises cost-per-click rates/ cost per click (CPC), and of course besides that the advertisement will be displayed according to the preferences of the audience, for example we like strategy games, then similar games will be displayed.

Meanwhile, in a separate announcement, Microsoft is also now allowing it Win32 developers to upload desktop application they are for sale in the Microsoft Store, including apps built with .NET, C++, Electron, Flutter, Qt, Rust, and more. But with conditions, the application must work on Windows 10 or Windows 11.

For you developers who want to advertise your application on the Microsoft Store, you can visit the page following to learn how Microsoft Store Ads works.

via: Microsoft

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