While Twitter is now implementing a paid blue tick option via a Twitter Blue subscription, Google seems to be implementing the same on their Gmail service, where the blue tick on the service is intended to increase security on their platform.

According to Googletheir blue check mark will appear next to the sender’s email address that has adopted BIMI or Brand Indicators for Message Identification, which will help users identify messages from legitimate senders.

This Verification badge and blue tick will certainly be very useful to prevent action phishing from an email that looks foreign and seems to mimic the original, and here’s an example of a blue tick in Gmail.

This blue tick will be visible to all users, be it Google Personal users, Google Workspace customers, and even old G Suite users. Google itself says that users don’t need to take any action, but administrators who want to get a blue tick can set up BIMI and get Verified. Mark Certificate (VMC) for their brand logo as a formality.

So for the time being, maybe only emails from companies will get a blue tick where administrators can contact Google to verify and get the badge.

via: Google


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