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Who here is a WinPoin reader who has used a Nokia device, I think almost all of them, I myself was the last user of the Nokia 6.1 Plus and even had time to use several Express Music devices in its era, including the Nokia 5130 Express Music which was my favorite.
Okay, regarding Nokia, recently there is interesting news guys, where Nokia in its official announcement during the Mobile World Congress in Barcelona, they announced redesign and a new logo refresh with the aim to focus more on Industrial networking and digitization.
On top of that, that’s the new logo from Nokia, and as mentioned before, along with this logo, it looks like they are really going to start leaving smartphone production, considering that President and CEO of Nokia Pekka Lundmark revealed “In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about , – We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones” in the interview together Bloomberg.
So is Nokia going to leave the Smartphone market?, it seems possible for now even with this logo change, that won’t happen considering that Nokia devices are currently still being sold and available for us to buy, even though they are sold by Finnish mobile phone manufacturer HMD Global Oy . and not from Nokia directly.
New Logo Since 1978
The old Nokia logo may be quite memorable, considering that it is almost 45 years old, and of course with this more modern logo change, this is a significant change that makes the Nokia logo more energetic, sweeter and modern, as stated by Nokia in the official page.
“It has been designed as a symbol of collaboration, which Nokia believes to be critical for realizing the exponential potential of networks: unlocking gains in sustainability, productivity, and accessibility.”
Nokia strategy
Along with refreshing the logo, Nokia also announced an updated corporate strategy. When Lundmark became CEO of Nokia in 2020 then, he settled on a three-stage strategy: reset, accelerate, and scale. Since the reset stage is now complete, Lundmark says the second phase has started.
Lundmark himself said, Nokia will prioritize increasing the company’s business market share by selling network devices to wireless service providers. Where Nokia now has”ammunition and tools“to take market share without sacrificing existing margins, said Lundmark.
In addition, the company aims to grow its business by selling private 5G networks to enterprises. And while the smartphone market may seem shaky and unsold, their overall business grew by 21% last year, equivalent to around 8% of its sales. Lundmark says they aim to push that share into double digits as quickly as possible through smaller acquisitions and organic growth.
Now with this change in Nokia’s new Logo, of course many hope that there will be new Smartphone devices that are able to compete in various classes, but unfortunately maybe this is still a hope, because Nokia seems to want to focus more on other businesses than focusing on smartphone competition in the world.
What do you think? Comment below guys, and is this new logo good? comment below.
Reference : Nokia, Bloomberg, Neowin
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